Benefitfocus has the makings of a tech giant. Its new CEO wants to become one.
Look at Benefitfocus just so, and you can make out the sketches of a technology giant.
It claims 20 million users. It says nearly $50 billion crosses its platform each year. It has pulled down tens of millions of dollars in investments.
Its management thinks that on some level, it should be thought of alongside names like Airbnb and Uber. After all, Americans and their employers log onto Benefitfocus’s software to buy insurance each year, and they spend billions and billions.
